Which of the following statements about operational decisions is FALSE?
A. They usually require ongoing changes in the basic strategy to be effective.
B. They are short-run decisions.
C. They are part of the implementation process.
D. They help to carry out a marketing strategy.
Answer: A
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The two primary approaches used in advertising research include:
A) consumer-oriented and market-based research B) product-specific and consumer-oriented research C) competitive and industry research D) consumer and business research
A retailer originally priced an e-reader at $99 and sold 1,200 units per week. After raising the price to $120, sales dropped to 1,000 units per week. What would the item's price elasticity be?
A. 2.4005 B. 3.33 C. -3 D. -.7855 E. -2.4005
The unit product cost for a security camera is:
The following information is available from Avery Company, a manufacturer of security cameras:
A) $260
B) $286
C) $1
D) $324
Which of the following statements is true when we consider operations as a transformation system?
a. Raw materials and finished goods are considered part of the transportation process. b. Labor, capital, and energy are considered as inputs into the system. c. Finished products and services are in the middle stage of the transformation process. d. The communication from inputs to outputs is considered a feedback loop.