A firm's marketing mix decision areas do NOT include
A. Product.
B. Place.
C. Profit.
D. Price.
E. Promotion.
Answer: C
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When gross margin pricing is used, the markup percentage includes
a. desired profits plus total selling, general, and administrative expenses. b. only the desired profit factor. c. total costs and expenses. d. desired profits plus total fixed production costs plus total selling, general, and administrative expenses.
A microphone is an example of a presentation aid
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A salesperson at Lakeview Furniture showed Camila a cherry end table and she ordered one like it to be delivered to her home four weeks later. When the table arrived, it was not made of cherry wood, but of pine. If Camila fails to notify Lakeview of the breach within a reasonable time, she will be barred from any remedy against Lakeview
a. True b. False Indicate whether the statement is true or false