When gross margin pricing is used, the markup percentage includes
a. desired profits plus total selling, general, and administrative expenses.
b. only the desired profit factor.
c. total costs and expenses.
d. desired profits plus total fixed production costs plus total selling, general, and administrative expenses.
A
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Ford Motor Company (United States) has a 50-50 joint venture to build Ford Fiestas with:
A) Toyota (Japan). B) Shanghai Automotive Industry (China). C) BMW (Germany). D) Mahindra & Mahindra (India). E) Mazda (Japan).
What type of retailer is Save-A-Lot considered to be?
A. Full-line discount store B. Convenience store C. Conventional supermarket D. Category specialist E. Limited-assortment supermarket
Public speaking anxiety (PSA) affects what percentage of all speakers?
a. 10–20% b. 30–40% c. 40–80% d. 80–100%
How successful will a salesperson be if he or she views every buyer as an adversary?
What will be an ideal response?