For those in the electronic and digital media industries, a number of metrics can be used as discussed in earlier chapters such as ________

a. ratings and audience penetration
b. cash flow
c. financial performance
d. (a), (b), and (c)
e. none of the above


d.

Communication & Mass Media

You might also like to view...

Some experts recommend a _____ balance between task and social roles for a successful group.

A. 20/80 B. 50/50 C. 60/40 D. 80/20

Communication & Mass Media

The first main point in a persuasive speech on a question of value should usually be devoted to establishing the standards on which you base your judgment.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Explain why person’s political views are not considered a demographic measure.

What will be an ideal response?

Communication & Mass Media

A lot of different factors go into determining newsworthiness, and not even experienced journalists are in full agreement about rankings of newsworthiness

Indicate whether this statement is true or false.

Communication & Mass Media