Ethnocentrism means that audiences typically approach speeches by asking, "Why is this important to me?"

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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What is recency theory?

What will be an ideal response?

Communication & Mass Media

What contributions did Joseph Pulitzer make to advertising?

a. He introduced stylistic innovations in display advertising b. He rationalized advertising practices c. He introduced the concept of a ratio content versus advertising d. He spurred the industry to determine ad rates based on circulation e.all of these choices

Communication & Mass Media

Describe four factors in relating an informative presentation to an audience.

What will be an ideal response?

Communication & Mass Media

Martha presented a speech about the proper diet for energy and well-being. When discussing various foods that boost one's energy, she quoted Dr. Paula Jacobs, a medical researcher who had conducted numerous studies on the matter

Her use of Dr. Jacobs' statements constituted use of ____. A) personal testimony B) lay testimony C) expert testimony D) prestige testimony

Communication & Mass Media