Ethnocentrism means that audiences typically approach speeches by asking, "Why is this important to me?"
Answer the following statement true (T) or false (F)
False
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Martha presented a speech about the proper diet for energy and well-being. When discussing various foods that boost one's energy, she quoted Dr. Paula Jacobs, a medical researcher who had conducted numerous studies on the matter
Her use of Dr. Jacobs' statements constituted use of ____. A) personal testimony B) lay testimony C) expert testimony D) prestige testimony
What is recency theory?
What will be an ideal response?
What contributions did Joseph Pulitzer make to advertising?
a. He introduced stylistic innovations in display advertising b. He rationalized advertising practices c. He introduced the concept of a ratio content versus advertising d. He spurred the industry to determine ad rates based on circulation e.all of these choices
Describe four factors in relating an informative presentation to an audience.
What will be an ideal response?