Compare and contrast the disadvantages of surveys, purchase and media panels, and scanner data
What will be an ideal response?
The successful response will form a discussion around the following ideas synthesized in the matrix below:
Tendency for Having a
Representative Sample Main Type of Field Error
Surveys Yes respondent response error
Panels No respondent response error
Scanner Data No check-out person recording errors
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Personal Care Products recently introduced a new acai berry shampoo. Rinn, director of new product development, has just reviewed the dismal results. As it appears that his team adequately researched the product's acceptance by consumers prior to its introduction, he is confused by the outcome. But to keep his team open to innovation, Rinn should
A. step down as director. B. fire and replace the team lead as an example to others. C. foster an innovative culture and climate that permits experimentation, risk taking, and failure. D. ignore the product failure. E. demote the team leader.
When a company carries out a stock split, the company usually
A) receives less cash than market value. B) receives more cash than market value. C) issues more shares of stock. D) retires shares of stock.
A dental practice implemented an upgrade to its AIS that provides the dentists with daily and weekly patient and financial summaries. The practice's upgrade is an example of which IT strategic role?
A. Automate. B. Informate - up. C. Informate - down. D. Transform.
B) Cost per EUP for direct materials = Total direct materials costs / Equivalent units of production for direct materials
A) $116.67 per EUP B) $46.67 per EUP C) $466.67 per EUP D) $186.67 per EUP