The idea that media don't tell people what to think--but what to think about-- is called the hierarchy of effects.

Indicate whether the statement is true or false.


Ans: False.

Communication & Mass Media

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The ________ approach views media communication as a process that moves from one source to many receivers

a. mass media effects b. linear model c. uses and gratifications d. cultivation

Communication & Mass Media

Your attitudes and values give direction to the way you live your

life. Indicate whether the statement is true or false

Communication & Mass Media

________ is the process of systematically searching for facts, principles and opinions about a

particular subject or topic. Fill in the blanks with correct word

Communication & Mass Media

In terms of gender and self-disclosure, which of the following is TRUE?

a. Females disclose more to strangers than males. b. Females disclose almost 85 percent more information than males. c. Males are disclosure-shy. d. Most males and females are similar in self-disclosure.

Communication & Mass Media