Among business products, which of the following would most likely be considered supplies?
A. phosphoric acid
B. laser printer
C. trash bags
D. cleaning service
E. magnetic resonance imaging (MRI) scanner
Answer: C
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Identify the pricing strategy that is useful for preventing competitive entry
A) pricing to value B) investment pricing C) penetration pricing D) prestige pricing
As a sales promotion tactic, why do marketers prefer using rebates?
A. because they offer incentives that encourage satisfied customers to become repeat customers B. because they are easy for the customer to use C. because they offer the customer a chance to actually try the product D. because they are most effective on everyday purchases E. because customers often fail to redeem them
What is the right to replevy goods?
A) A seller's right to make nonconforming goods conforming B) A buyer's right to recover scarce goods improperly being held by a seller C) A buyer's right to seek specific performance for unique good D) A seller's remedy to find an alternate buyer for goods
PepsiCo operates in many countries and sells a wide variety of aerated drinks, other beverages, different types of chips, and Quaker Oats goods to achieve continuous growth. From this data, we can conclude that PepsiCo has been involved in
A. strategic outsourcing. B. lean manufacturing. C. process diversification. D. product-market diversification.