If the Trion Gazette has 7,000 subscribers and a local grocery store pays $700 for a full-page ad in the newspaper, the cost per thousand (CPM) will equal $100 per thousand.
Answer the following statement true (T) or false (F)
True
The cost per thousand is the cost divided by the number of thousands of people in the audience. CPM = $700/(7,000/1,000) = $100.
You might also like to view...
When firms are effective in enacting ethics programs, ________.
A. employees are less likely to have sufficient time for reflection in order to reach responsible decisions B. employees are more likely to believe that the culture of their firm impedes integrity C. employees are less likely to perceive the style of decision making as collaborative D. employees are more likely to see themselves as participants in an ethical workplace culture
Paul and Diana are married and own a home. Both of their names are on the mortgage. This is an example of
a. a tenancy in kind. b. a tenancy at will. c. a concurrent estate. d. a shared estate.
To be effective, marketing objectives need to be quantifiable, realistic, attainable, delineate the target market, and note the time frame.
Answer the following statement true (T) or false (F)
Which of the following is the standard error of the estimate in a multiple regression?
a. SSR b. MSE c. SSE d. MSR