The CRM system used by Chrysler is an example of ________
A) directory databases
B) database marketing
C) audits
D) none of the above
Ans: B) database marketing
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According to Michael Porter, access-based positioning occurs when a company ________
A) satisfies a broad set of needs of all the customers in a wide segment B) limits its product offering in order to minimize its prices C) uniquely or preferentially reaches a specific market D) focuses on the cost leadership generic strategy alone
Which of the following does not describe mixed-use developments (MXDs)?
A. Urban planners like MXDs because they provide a pleasant, pedestrian environment. B. Consumers like MXDs because they are pedestrian-oriented. C. Retailers like MXDs because they bring additional shoppers to their stores. D. Residents like MXDs because they offer an all-inclusive environment. E. Developers avoid MXDs because of unproductive use of space.
On your first audit for Stark Company, you learn that the company declared a 15% stock dividend during the last quarter of the year. Identify the evidence you would examine to determine whether the stock dividend was accounted for properly
Only ________ were allowed to belong to the American Federation of Labor
A) skilled craft workers B) unskilled workers C) literate workers D) illiterate workers