Which type of warning has been shown to produce greater resistance to persuasive messages?
a. a warning that a persuasive message is coming
b. a warning that has an explicit threat message
c. a warning that refutes the counter argument
d. a warning that specifies the topic and position
d. a warning that specifies the topic and position
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Describe the linear model of communication and its main components
What will be an ideal response?
When marketing digital games, if a marketer emphasizes cultural activities within game play, such as weddings and parties, the niche audience he or she is focusing on is:
a. older gamers b. female gamers c. socializers d. partiers
Enrique said, "Listen carefully, this is the most convincing reason why life is likely to exist on other planets." He is using which of the following techniques to make his presentation memorable?
a. Simplifying ideas b. Building in redundancy c. Using adult learning principles d. Reinforcing key ideas verbally
When students were asked about their greatest fear, the item that came up on top was
A. loneliness. B. speaking in front of a group. C. experiencing financial problems. D. death and dying.