Scenario 11.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 11.1. In 2012, Cheetos was in
which phase of new-product development?
A. Idea screening
B. Product development
C. Test marketing
D. Business analysis
E. Idea generation
Answer: C
You might also like to view...
Which of the following examples represents a product sales-force structure?
A) Venson's produces frozen dinners at its factory in Ohio, and it sells them across the country through a network of sales representatives organized into regional and territorial tiers. B) AmWeb produces an expensive brand of herbal cosmetics called "Green You" that are sold in select boutiques and beauty parlors by selling teams assigned to serve small groups of key customers. C) Verra Designers operates from its landmark store in uptown New York and customers from all over the world come to this store to buy original merchandise at steep prices. D) Carlton Computers sells its range of highly specialized computers through special teams, each of which has received training in the configuration, uses, and USPs of a single model in the range. E) Nutters Inc., producers of cookies and other baked goods, markets its products throughout the country through a network of area and regional sales officers.
Crimes such as illegal parking and jaywalking are normally categorized as:
A) Misdemeanors. B) Felonies. C) Violations. D) None of the above.
A widespread shift to mass customization has not occurred because firms found that
A. mass production is always better. B. technology introduces a new set of problems. C. production costs were still high. D. the Internet offered a low-cost way to get a lot of orders. E. economies of scale provides a better alternative.
If management expects a foreign currency to depreciate, it could minimize translation exposure by increasing net exposed assets
Indicate whether the statement is true or false.