Briefly describe the various forms of online interactive marketing
What will be an ideal response?
Web sites: Companies must design Web sites that embody or express their purpose, history, products, and vision and that are attractive on first viewing and interesting enough to encourage repeat visits.
Search ads: A hot growth area in interactive marketing is paid search or pay-per-click ads, which now account for roughly half of all online ad spending. In paid search, marketers bid in a continuous auction on search terms that serve as a proxy for the consumer's product or consumption interests.
Display ads: Display ads or banner ads are small, rectangular boxes containing text and perhaps a picture that companies pay to place on relevant Web sites.
E-mail: E-mail allows marketers to inform and communicate with customers at a fraction of the cost of a "d-mail," or direct mail, campaign.
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The cost of a natural resource is expensed in the year during which the resource is
A) purchased. B) extracted. C) paid for. D) sold.
Contribution margin divided by revenue is referred to as the ________________________________________
Fill in the blank(s) with correct word
On April 1 of the current year, a company purchased and placed in service a machine with a cost of $240,000. The company estimated the machine's useful life to be four years or 60,000 units of output with an estimated salvage value of $60,000. During the current year, 12,000 units were produced. Prepare the necessary December 31 adjusting journal entry to record depreciation for the current year assuming the company uses:a. The straight-line method of depreciationb. The units-of-production method of depreciationc. The double-declining balance method of depreciation
What will be an ideal response?
Leverage uses those fixed costs of finance only to magnify a company's return
Indicate whether the statement is true or false