A "new" venture usually begins its sales forecast by first:
a. forecasting industry sales and expressing the venture's sales as a percent of industry sales
b. using a "bottom-up" market-driven approach
c. extrapolating past sales
d. working with existing and potential customers
A
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For Walt Disney Company, the best mode for going global is by:
A) joint ventures. B) licensing. C) 100-percent ownership. D) exporting. E) franchising.
A set of methods that promote health at the workplace and avoid distress is known as ______.
A. cognitive coping B. behavioral coping C. buffering coping D. preventive stress management
A group of customers that want proven applications and reliable service, and are apt to buy only when other companies within their industry have already adopted a particular technology solution is:
a. innovators/enthusiasts b. early adopters/visionaries c. early majority/pragmatists d. late majority/conservatives e. laggards/skeptics
Accountants' liability under the 1933 and 1934 Securities Acts is less extensive and has more limitations than liability under the common law
a. True b. False Indicate whether the statement is true or false