Devin, an online marketing manager for the Gilt Groupe, sends more than 3,000 variations of its daily e-mail for its flash-sale site based on recipients' past ________, browsing history, and purchase history
A) complaints
B) click-throughs
C) comments
D) ratings
E) interstitials
B
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Sherea is working on homework during a lecture for her public speaking class because she believes she is good at multitasking. She finds after the class that she doesn’t recall much of anything about the lecture. Sherea’s situation demonstrates ______.
a. hearing someone means you are also listening b. when you listen to someone speak, you have heard them as well c. listening is metal process involving attention and making meaning d. hearing is connected to evaluating
Which of the following is not an example of intertype competition?
A. An American Eagle store and a Macy's store B. A supercenter and a pharmacy C. A coffee shop and a fast food restaurant D. A Target store and a Walmart store E. A supermarket and a fresh flower stand
Pungent Corporation manufactures and sells a spice rack. Shown below are the actual operating results for the first two years of operations: Year 1Year 2Units (spice racks) produced 40,000 40,000Units (spice racks) sold 37,000 41,000Absorption costing net operating income$44,000$52,000Variable costing net operating income$38,000 ???Pungent's selling price and unit variable cost and total fixed cost were the same for both years. What is Pungent's variable costing net operating income for Year 2?
A. $56,000 B. $48,000 C. $54,000 D. $50,000
Which of the following is true of focus groups?
A. They are a type of one-on-one interview. B. They are used to gather exploratory data. C. They do not use a discussion leader. D. They are a type of descriptive research. E. They are typically conducted in mall settings.