Your research plan is partly determined by your clearly worded __________

a. general purpose
b. specific purpose
c. thesis statement
d. main points
e. none of these


c

Communication & Mass Media

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Multimedia trailing consists of running the same commercial several times during one program

Indicate whether this statement is true or false.

Communication & Mass Media

If a PR writer needed to write about a topic in depth, which research tool is often considered to be more comprehensive than various websites and would be best to use?

a. Electronic database b. Media database c. Search engine d. Fast-checking website

Communication & Mass Media

The following entry on a note card for a speech about orphans in South Africa due, in large measure, to the AIDS epidemic there, contains useful information, and a good blend of statistics, facts, and testimony:

Time (3 Dec. 2012) recently reported that "3.37 million South African children under 17 [have lost] one or both parents, according to a 2011 census." The article also notes that "Antiretroviral drugs weren't available until 2004 and were difficult to obtain for many years after that." Grandmothers who are raising their orphaned grandchildren find it "challenging" when they try to talk with their grandchildren and warn them about HIV. "I don't have the right words," one 81-year-old woman confided, adding, "My granddaughter laughs at me when I try." Indicate whether the statement is true or false.

Communication & Mass Media

Cheris Kramarae's Muted Group Theory claims that those with power in a society "mute" the voices of women, the poor, and other minority groups

True False

Communication & Mass Media