The marketing-mix classifications of the 7 Ps and the 4 Cs both take ________ marketing perspectives
A) technological
B) partnership
C) transactional
D) relational
E) traditional
D
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When conducting marketing research abroad, researchers must, adopt the ethical guidelines of not only the domestic country but the host country as well
Indicate whether the statement is true or false
Lindsay's company plans to release a new version of its signature television set. This television will have more advanced features, including better sound quality and high definition. They plan to discontinue the older version once this newer version is launched. This is an example of a
A. brand extension. B. aesthetic modification. C. line extension. D. product modification. E. perceptual change.
Which of the following statements about customer complaints is FALSE?
A. In consumer markets, customer complaints are usually handled by toll-free telephone lines, websites, and e-mail customer service reps. B. Customer complaints that are handled well by the company usually help it win new customers. C. In business markets, customer complaints are usually handled by the sales force. D. Customer complaints that are handled well by the company usually help it keep its customers.
When an employee leaves the company, it is important to take time to address the ________ problem
A) awareness B) training C) transfer D) configuration