Typically, which of the following takes the form of a comment or behavior by one person that the other person perceives as a direct attack on the image they’ve been working to project?
A. offensive perception
B. defensive climate
C. repressive climate
D. descriptive climate
B. defensive climate
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Which of the following statements best describes the phrase "global localization" in a nutshell?
A) A global product must be the same product everywhere without modifications in the marketing mix. B) A global marketer must push local markets to accept global products. C) A global marketer must adapt product marketing mix to the similarities and differences in the world market. D) A global product must be a different product everywhere across the world regions.
Qualitative analysis can help to gauge if, where, and to what extent people are talking about a business or product online
Indicate whether the statement is true or false.
Case 2-1Mary is the director of a local theatre company, and also works full-time at a large telecommunications corporation. She is interested in using Internet monitoring tools to track comments and information regarding both her personal and professional interests. Please answer the questions below. Mary's Twitter name is @TheatreDirector, and she tweets about her work with the theatre company all the time. To monitor these comments, Mary uses ____.
A. SM2 B. TweetLater C. Backtype D. FaceAlert
What is the expected return on a stock if the firm will earn 24% during a period of economic boom, 14% during normal economic periods, and 2% during a period of recession if the probabilities of these economic environments are 20%, 65%, and 15%, respectively?
What will be an ideal response?