Federal law says FCC decisions should be based on ______.

a. public benefit
b. public concern
c. public economy
d. public interest


d. public interest

Communication & Mass Media

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Infer the value of brainstorming to the process of creating advertising campaigns.

What will be an ideal response?

Communication & Mass Media

The marketing group needs to put its decision into operation, but first has to prove to others in the company that it is realistic and workable. It should present the solution in

a. a slow and nonthreatening manner. b. the very best possible light with no downsides. c. an environment that supports groupthink. d. a very direct and bold way.

Communication & Mass Media

Why did attendance numbers drop slightly for the AHA Go Red event?

What will be an ideal response?

Communication & Mass Media

When preparing a speech introduction, you should usually

A. support the central idea with evidence. B. reveal the topic of the speech. C. preview the main points of the speech. D. All of these answers are correct. E. Both reveal the topic of the speech and preview the main points of the speech.

Communication & Mass Media