You are a product manager for a manufacturer of trampolines. You have determined that the trampoline is in the maturity stage of the product life cycle. To keep your product from entering the decline stage, you should:
A. use promotion to increase primary demand for trampolines
B. abandon peripheral target markets for trampolines
C. raise the price of your trampolines because customers are not price sensitive in this stage
D. eliminate all unnecessary marketing expense
E. promote trampolines heavily to dealers and customers
Answer: E
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Churchill Company planned to raise $100,000 by issuing bonds. The bond certificates were printed bearing an interest rate of 8%, which was equal to the market rate of interest. However, before the bonds could be issued, economic conditions forced the market rate up to 9%. If the life of the bonds is 6 years and interest is paid annually on December 31, how much will Churchill receive from the
sale of the bonds? a. Exactly $100,000 because Churchill Company would still pay interest at the face rate of 8%. b. Less than $100,000 because the market rate of interest at 9% was more than the face rate. c. Greater than $100,000 because the face rate of interest at 8% was less than the market rate. d. The bonds would not be sold at all; Churchill Company would have the certificates reprinted bearing the market rate of 9%.
A skeptical challenge to business ethics is that there is no common rational basis for making ethical judgments.
Answer the following statement true (T) or false (F)
Val has an idea that is low on value and usefulness and high on degree of novelty. According to the Neck Idea Generation Matrix, the idea has the quality of ______.
a. innovation b. invention c. improvement d. irrelevant
When classified according to complexity, a public transportation system project would be classified as a
A) Level 2. B) Level 3. C) Level 1. D) Level 4.