The unit of analysis in the typical item-selection study is a

a) Whole issue of a publication
b) Composite week of publications
c) Section of the publication
d) Specific news article


d

Communication & Mass Media

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Those who work for nonprofits are asked to wear many hats. What are five of the talents nonprofit PR practitioners need?

What will be an ideal response?

Communication & Mass Media

The Monroe Motivated Sequence is an especially popular organizational pattern for persuaders. Which step below is NOT part of the sequence?

A. action B. attribution C. need D. attention

Communication & Mass Media

Rather than talking about face-to-face groups or virtual groups, it makes more sense to consider the degree to which groups use technology to do their work and develop ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Despite increasing recognition of the importance of diversity and inclusion, men and women may be stereotyped when working as members of a project team. One persistent gender-related stereotype is that ___________

A. women are less effective tension-relievers B. women are better able to play the central negative role C. men are better able to play the tension reliever role D. women function more effectively in roles that demand a ‘relational’ versus a ‘task’ focus E. none of the above

Communication & Mass Media