There is a consensus among all groups that advertising
A. has a more positive social influence than a negative one.
B. attempts to discourage materialism in society.
C. minimizes stereotypes about people and groups.
D. does not create false needs in consumers.
E. is an important social influence agent.
Answer: E
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A small perfume sample placed in a magazine is a:
A) direct sampling program B) response sampling program C) media sampling program D) selective sample program
A manufacturer uses the company's sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?
A) personalization strategy B) tailoring strategy C) push strategy D) pull strategy E) consumer promotion strategy
In considering whether a company should invest in debt or equity securities of another company, which of the following statements is incorrect?
A) The company wants to make the best use of its excess cash to generate investment income. B) Investment income consists of interest earned from equity securities and dividends earned from debt investments. C) Investment income includes increases in the market value of debt or equity securities. D) The excess cash that can be invested could be the result of temporary or seasonal business fluctuations.
What is a private brand?
What will be an ideal response?