Having market-related knowledge helps salespeople in all of the following ways except
A. it allows salespeople to have a greater understanding of the goods, services, and processes within their own firm.
B. it allows salespeople to understand the key business issues that affect their customers' success.
C. it allows salespeople to gain insider knowledge of competitors' trade secrets.
D. it allows salespeople to gain a greater share of new accounts.
E. it allows salespeople to detail how their products and services can bring value to the customers' business.
Answer: C
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