The undifferentiated selling approach is used by the salesperson when:
A. accounts have different needs and characteristics.
B. accounts in a market are similar.
C. the product line is varied with unique uses.
D. customers are primarily heterogeneous.
E. major distinctions exist in a geographic region.
Answer: B
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Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a "soft sell" approach for her new makeup line. The communications mix mode that has these characteristics is ________
A) sales promotions B) events and experiences C) advertising D) direct and interactive marketing E) personal selling
A company is setting its direct materials and direct labor standards for its leading product. Direct material costs from the supplier are $9 per square foot, net of purchase discount. Freight-in amounts to $0.30 per square foot. Basic wages of the assembly line personnel are $19 per hour. Payroll taxes are approximately 23% of wages. How much is the direct labor cost standard per hour? (Round your answer to the nearest cent.)
A) $4.37 B) $19.00 C) $23.37 D) $32.37
Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as ________ marketing programs.
A. multicultural B. panethnic C. regional D. cross-cultural E. generational
Bud and Stella are married, file a joint return, and have one child, age 3. Their combined AGI is $35,000. Bud and Stella incur $3,500 of child care expenses during the current year. The child and dependent care credit is
A. $875. B. $750. C. $600. D. $700.