Briefly describe two-step flow theory.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

You might also like to view...

Alcatel–Lucent conducted surveys with ______, its key audience.

A. employees B. investors C. the community D. customers

Communication & Mass Media

One way in which advertising alters our beliefs about needs is that:

a. it has shifted our belief in needs from public goods to private goods b. it has shifted our belief in needs from private goods to public goods c. it has shifted our belief in needs from individual goods to collective goods d. none of the above

Communication & Mass Media

Slang changes rather slowly, so it is easy to keep up with new words and meanings

Indicate whether this statement is true or false.

Communication & Mass Media

____________ ____________ describes the work performed by those whose jobs involve a high degree of personal contact and who are expected to produce an emotional state, such as pleasure, gratitude, or self-esteem in the people with whom they deal

Fill in the blank with correct word

Communication & Mass Media