In this stage of the product life cycle, the focus should be on product innovation–that is, making improvements in the product and differentiating from existing competitors on the basis of observed product quality
A) introduction
B) growth
C) maturity
D) decline
B
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During background assessment stage of a marketing plan, the manager analyzes the current competitive, customer, and category situation and determines how the firm's capabilities match these three external elements
Indicate whether the statement is true or false
Discuss a strategy for using routine and direct messages for negative news, including examples
What will be an ideal response?
The following are characteristics of a contemporary control system, except:
A. It is a key catalyst for an ongoing debate about underlying data, assumptions, and action plans. B. It generates information that is important enough to demand regular and frequent attention. C. It must focus on constantly changing information that is strategically important. D. It circumvents the need for face-to-face meetings among superiors, subordinates, and peers.
Morrel University has a small shuttle bus that is in poor mechanical condition. The bus can be either overhauled now or replaced with a new shuttle bus. The following data have been gathered concerning these two alternatives (Ignore income taxes.): Present BusNew BusPurchase cost new$32,000 $40,000 Remaining net book value$21,000 - Major repair needed now$9,000 - Annual cash operating costs$12,000 $8,000 Salvage value now$10,000 - Trade-in value in seven years$2,000 $5,000 The University could continue to use the present bus for the next seven years. Whether the present bus is used or a new bus is purchased, the bus would be traded in for another bus at the end of seven years. The University uses a discount rate of 12% and the total cost approach to net present value
analysis.If the new bus is purchased, the present value of the annual cash operating costs associated with this alternative is closest to:?See separate Exhibit 13B-1 and Exhibit 13B-2, to determine the appropriate discount factor(s) using the tables provided. A. $(36,500) B. $(16,200) C. $(42,800) D. $(54,800)