At the outset of an advertising campaign, the creative team should:

a. Understand that potential lawsuits will control the creative process
b. Be aware of potential legal issues before production begins
c. Be unconcerned about lawsuits; that is the client's concern
d. Get legal advice from at least three different sources


b

Communication & Mass Media

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Body movement used when delivering a speech should appear __________.

A. random B. rehearsed C. purposeful D. unmotivated

Communication & Mass Media

Visualizing yourself as a nervous but successful speaker is one tool that can __________.

A. help you choose the right type of delivery B. make you seem arrogant to your audience C. help you overcome speech anxiety D. help you choose appropriate gestures E. make you distracted from speech preparation

Communication & Mass Media

In one study reported in your textbook that examined the qualities associated with friendship

in various ethnic groups in the United States, which of the following conclusions was found? A) Latinos emphasized a caring, positive exchange of ideas. B) Asian Americans emphasized recognizing the needs of the individual. C) African Americans emphasized respect and acceptance. D) Anglo Americans emphasized freedom from excessive commitment.

Communication & Mass Media

Supporting materials drawn from people are typically gathered through __________.

A. direct observation B. interviews C. e-mail D. common knowledge

Communication & Mass Media