Fran has started a bicycle rental business in Napa, California. So far, she has been renting bicycles to tourists who rent them for the day to ride the bike trail through the wine country to Yountville. She is considering expanding her business. She would host long tours for serious bicyclists who ride their own bicycles. For a fee, she would provide a guide thorough Sonoma and Mendocino, California, a chase van with a trailer for the bicycles, obtain reservations at scenic restaurants along the route, make room reservations, and stocks tools and tires in the trailer, and stock snack foods, water, and first aid kits in the van. She is also considering keeping her business more local, continuing to rent bicycles to tourists, but for those who would like to ride only one direction, provide

Question

a chase vehicle with a trailer or rack for the bicycles and have the chase vehicle pick up stragglers and take the riders and bicycles back to her shop in Napa at a designated time each day. She is also considering finding a location in Yountville where she could rent out bicycles and having a check-out system so tourists could rent bicycles in Napa and ride them to Yountville and check them in there and vice versa. They could take the wine train or bus back to the city of their origin. Which answer below best describes Fran's decision-making activities?

A. Identifying the problem or opportunity
B. Generating alternatives
C. Selecting an alternative
D. Implementing and evaluating the solution

Answer 1

Answer: B