Under utilitarian ethics, if a decision maximizes happiness in the most people and minimizes pain, it is ethical
Indicate whether the statement is true or false
True
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Which of the following is one of the four major components of the marketing planning process?
A) allocating resources and monitoring B) creating a business vision C) creating a business mission D) finalizing a business plan E) completing a portfolio analysis
In Chapter 17's opening scenario on the 2015 Germanwings crash, the key lesson was that social media can be used as a weapon against passengers
Indicate whether the statement is true or false
?Marketing activities
A. ?are aimed at persuading customers through advertising. B. ?involve mainly distribution and promotion decisions. C. ?and selling activities are basically the same. D. ?are important only when a firm is developing new products or entering new markets. E. ?help sell an organization's products and generate financial resources for the firm.
Groot Promotional Services uses a job order system for costing and billing promotional services for dance and ballet performances
Groot has four public relations specialists plus an office staff. At the beginning of the year, Groot estimated the total cost of salaries and benefits for the public relations specialists at $675,000 and a total of 7,500 billable hours for the year. All remaining office and administrative costs were estimated at $405,000. The allocation base for office and administrative costs is billable hours. In June, Groot signed a contract for a Russian ballet performance. It estimated the new contract would require 34 hours of specialist time. What is the total cost estimate for this contract? A) $1,836 B) $4,896 C) $3,060 D) $1,224