A purposive sample is chosen because:
a. it is random.
b. it ensures that an appropriate quota of each type of individual is included.
c. is most accurately represents the entire population.
d. its members have expertise or background that is particularly germane to the research topic.
D
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In the "technician" role, public relations practitioners are
A) primarily responsible for producing communication products. B) managing staff. C) developing high-level strategic documents. D) counseling CEOs. E) establishing their own public relations agencies.
Because Craig conducted the study and then described the research process and his results in his paper, he can call his published work __________ research
Fill in the blank with correct word
Which approach is typically used in direct mail and direct e-mail campaigns?
a) Split message b) Pilot test c) Content analysis d) Communication audit
Social information processing (SIP) researchers have been most interested in the maintenance of ongoing online relationships.
a. true b. false