In the "technician" role, public relations practitioners are

A) primarily responsible for producing communication products.
B) managing staff.
C) developing high-level strategic documents.
D) counseling CEOs.
E) establishing their own public relations agencies.


Answer: A

Communication & Mass Media

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To enhance one's effectiveness as a speaker, he or she must recognize that audience

analysis is a process that _____. A) is best completed before the day of the speech B) requires that the speaker meet with some audience members while preparing C) continues, even as one presents his or her speech D) is best limited to geographic factors, income bracket, and educational level

Communication & Mass Media

There are more than 5,000 languages spoken in the world

Indicate whether the statement is true or false

Communication & Mass Media

Maria knew that all of her audience members were young men born in California so she assumed they all knew how to surf and she wouldn't need to talk about basic surfing skills in her speech on water sports. Maria's assumption is an example of __________.

A. platitudes B. accommodation C. heterogeneity D. stereotyping

Communication & Mass Media

In American business culture, people who come late to meetings without a very good reason are considered to be

A. inconsiderate, undisciplined and selfish. B. very busy. C. powerful and of high status. D. poorly organized. E. ineffective and of low status.

Communication & Mass Media