The ideas of _______________ formed the basis for psychoanalysis, an important school of psychological thought
a. Wilhelm Wundt
b. William James
c. Sigmund Freud
d. Joseph Gall
Answer: c
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Short-term memory is another name for ______ memory
a) tertiary b) working c) sensory d) long-term
An implicit cultural standard has been violated when:
a. taxes are due on April 15 but a person doesn't file a return. b. a parent allows a 13-year-old to get behind the wheel for a short drive home. c. a driver accelerates during a yellow light in order to cross the intersection. d. the school library is almost completely empty but a student sits right next to a stranger.
You are selling $30 souvenir books for a club fundraiser. How could you use the technique of lowballing to improve your sales?
a. Start by offering the books at $70 each and pretend to bargain with customers, making $30 your "final offer." b. Start by selling the books at $25, but once the customer has retrieved his or her checkbook, tell him or her you made a mistake and the books are actually $5 more than you thought. c. Offer the customers additional incentives to buy the book, such as free cookies with every purchase. d. Start by selling the books at $40, but tell the customer he or she will get $10 back in three weeks.
In ________, the recognition of sensory stimuli depends on a variety of factors besides the physical intensity of the stimulus and the sensory abilities of the observer.
A. multiple-perceptual-context theory B. signal detection theory C. Weber's theory D. opponent-process theory