What is the difference between upstage and downstage?
Answer: Downstage is closest to audience and upstage is farthest from audience
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A primary source is the document, testimony or publication in
which information first appears. Indicate whether the statement is true or false
Advertising equivalency is a technique used by PR professionals a. to estimate the value of a press release using the industry standards of printadvertising
b. to estimate the value of a video press release using the industry standardsof TV advertising. c. that is not a generally accepted business practice. d. all of the choices.
When evaluating web-based sources, you should consider which of the following?
A. recency B. connectedness C. relatedness D. superiority E. worth
Professor Plum begins an interaction with his class using negative behavior. During the course of the interaction, he switches to positive behavior. Prof. Reibolt started an interaction with his class using positive behavior; but, he switched to negative behavior. How would the Loss-Gain Effect explain how the class would feel about Prof. Plum compared to Prof. Reibolt?
A. The class would not be attracted to either person due to an inability to predict behavior. B. The class would not be attracted to either person due to a dislike for any negativity in interaction. C. The class would be attracted to Professor Plum because the students' expectations were exceeded. D. The class would be attracted to Professor Reibolt because impressions are formed early in interactions.