Which of the following is true of perceptual positioning maps?
A) They are used by marketers to divide a market into smaller groups with distinct characteristics.
B) They are used by marketers to identify supplier and retailer perceptions of a product.
C) They are used to analyze consumer perceptions of a brand relative to competing products.
D) They are used to divide buyers into groups based on their perceived income and age.
E) They are used to plot the geographic segments that a company needs to target.
C
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A company has two products: A1 and B2. It uses activity-based costing and has prepared the following analysis showing budgeted cost and activity for each of its three activity cost pools: Budgeted ActivityActivity Cost PoolBudgeted CostProduct A1Product B2Activity 1$48,000 1,200 4,800 Activity 2$63,000 2,240 4,760 Activity 3$80,000 7,200 800 Annual production and sales level of Product A1 is 8,480 units, and the annual production and sales level of Product B2 is 22,310 units. What is the approximate overhead cost per unit of Product A1 under activity-based costing?
A. $12.00 B. $9.00 C. $10.00 D. $4.00 E. $8.00
Brad stands in front of Rooster's Round-Up Café, shouting "fighting words" that are likely to incite Rooster's patrons to respond violently. The First Amendment protects such speech
a. all of the time. b. none of the time. c. only if it is noncommercial. d. only if it is symbolic.
According to the U.S. Census Bureau, wholesaling is defined as the activities of firms that sell to retailers but do not sell in large amounts to final consumers, manufacturers, or other institutional users.
Answer the following statement true (T) or false (F)
Which of the following is NOT a legitimate criticism of marketing?