________ is a squared correlation index that indicates the proportion of variance of the optimally scaled data that can be accounted for by the MDS procedure. This is a goodness-of-fit measure
A) Attribute levels
B) Stress
C) R-square
D) Relative importance weights
C
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The decline in effectiveness of mass-media advertising has led marketers to shift efforts to:
A) using advertising agencies B) creating brand parity C) trade promotions D) micro-marketing
Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded story ads," many marketers now view themselves more broadly as ________ managers
A) social media marketing B) content marketing C) integrated marketing communication D) direct marketing E) multi-media marketing
In chapter 6, your textbook identifies three of Kelman’s suggestions as to why people might follow what organizations want – even when such actions are morally and ethically reprehensible. Which one of the following is NOT one of those?
a. The highest authority in the organization sanctions the organizational action in question b. The actions that enact organizational behavior are routinized so that organizational members rarely identify with the complete task but only small segments of it c. The organization chooses clearly morally and ethically suspect individuals and then uses them to achieve its ‘unstated’ objectives d. The victims of the organization’s actions are dehumanized through ideological definitions and indoctrinations adopted by those in the organization
If the injury is done directly to a state, then the objection of failure to exhaust all remedies cannot be raised
Indicate whether the statement is true or false