What is the portion of total sales that SCORE (Service Corps of Retired Executives, "the
Counselors to America's Small Business") and the U.S. SBA (Small Business Administration)
advise small businesses to allocate for marketing budgets?
A) 2-10 percent B) more than 20 percent
C) at least 25 percent D) 10-20 percent
A
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Indicate whether each of the following statements is true or false.Short-term plans are more specific and detailed than long-term plans.Short-term planning focuses on the operations of a business for the next two to three years.A decision to lease equipment would be part of a company's capital budgeting process.The master budget focuses on long-term objectives and goals.The master budget normally covers a period of one quarter.
What will be an ideal response?
At it's simplest, ____________ consists of immediate advice from a knowledgeable service person in response to the request: "What do you suggest?"
a. billing b. payment c. consultation d. hospitality e. selling
Research shows that when employees of different cultures work for a multinational firm, ______.
A. their cultural differences strengthen B. their cultural differences weaken C. they adopt the cultural values of the firm D. their cultural differences are not affected
Describe the one -level distribution channel structure for business markets
What will be an ideal response?