A product is introduced into a market, gains the acceptance of a fickle public, and finally is supplanted by a new and improved offering. This phenomenon is known as the:
A) Product life cycle.
B) Rule of 80.
C) Mendoza line.
D) Beta.
A
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In terms of copytesting, the current thought by a number of marketing professionals is that the test:
A) favors affective approaches over rational approaches B) inspires creativity C) is necessary primarily because of the issue of accountability D) is not really useful, but necessary because of demands of creatives
After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________
A) test market B) focus group C) business analysis D) product concept E) prototype
Bernice is an underwriter. She is reviewing a commercial crime coverage application. The coverage will be written using the discovery form
Bernice is concerned that a large undiscovered loss may exist prior to the policy's inception date. Which provision should Bernice add to the policy to protect the insurer against liability for such previous losses? A) extended reporting endorsement B) loss sustained during prior insurance provision C) waiver of inventory provision D) retroactive date endorsement
Business ethics are the standards used to judge the rightness or wrongness of a business's relations to others.
Answer the following statement true (T) or false (F)