Which of the following is most likely an advantage of using direct-mail advertising?
A. Direct mail holds the interest of prospects without needing editorial content.
B. Advertisers find that direct mail builds brand image with its prestige.
C. Direct mail has a very low cost per exposure compared to other mediums.
D. Direct mail can be efficiently and precisely delivered due to modern tracking.
E. Advertisers can personalize direct mail to the needs of specific audiences.
Answer: E
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