Orion is planning to give away free mouse pads imprinted with the company logo and name to anyone who enters their store on the day they launch their new laser mouse. What kind of sales promotion is Orion planning?
A) promotional products
B) rebate
C) price packs
D) sweepstakes
E) premiums
A
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The Level 0 data flow diagram for the integrated production process includes all of the following process bubbles except:
a. design product and production processes b. generate master distribution schedule c. determine needs for materials d. record manufacturing events
The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) ________; and (4) creating an intense, active, and loyal consumer-brand connection.
A. easing consumers' decision making B. rewarding loyal customer behavior C. eliciting the proper consumer responses to a brand's identity and meaning D. forming a brand personality E. developing brand licensing criteria
When direct labor costs are recorded, the journal entry is a debit to Factory Wages Payable and a credit to Work in Process Inventory.
Answer the following statement true (T) or false (F)
A corporate charter is filed with
a. a state's Secretary of State office. b. a state's Treasury and/or Revenue Division. c. the United States Department of Commerce. d. the Securities and Exchange Commission.