Explain why the PLC can be applied to more than just brands
What will be an ideal response?
The PLC can be applied to new products and services. It can also be applied to product class, a product form, or a brand. The PLC concept lends itself to styles, fashions, and fads. The concept can be used as a useful framework for describing how products and markets work, as well as developing marketing strategy for each stage of the product life cycle. Managers may have difficulties using the PLC concept to forecast product performance or develop general marketing strategies.
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Under the ____________________ inventory system, the inventory account is updated after each purchase or sale
Fill in the blank(s) with correct word
Financial liabilities include all of the following except
a. mortgages payable b. current maturities of long term debt c. accrued taxes d. bonds payable
To ensure a good fit between the firm’s supply chain strategy and the firm’s overall corporate strategy, the firm needs to ______.
A. know their customers and the uncertainties associated with their supply chains B. know the rules of international trade C. ensure compliance with ISO regulations D. ensure compliance with local government regulations
The primary value that a marketer expects to receive from a customer in an exchange relationship is
A. ?the price charged for the product. B. ?customer satisfaction. C. ?references to other potential customers. D. ?quality merchandise that meets expectations. E. ?few returns of the merchandise purchased.