When a customer says, "I would rather not tie up my money in a large order," the resistance most likely falls into which category?
A) time
B) product
C) price
D) source
E) process
C
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Which of the following channels is associated with the lowest cost per transaction?
A) Internet B) telemarketing C) retail stores D) distributor E) sales force
Which of the following is NOT a step in the hierarchy of effects?
A) create awareness B) inform the market C) create demand D) create desire E) build loyalty
Which of the following statements is true of the Digital Millennium Copyright Act (DMCA)?
A) It forbids the creation or sale of a device that can crack codes to allow one to copy any kind of software. B) It requires Internet service providers to block distribution of copyrighted material over the Internet. C) It outlawed any distribution of copying or copyrighted material over the Internet, regardless of profit-making intent. D) It declared that parts of computer software, such as the language that humans can read, cannot be copyrighted.
The departmental overhead rate method involves the following four steps: 1) Assign overhead costs to departmental cost pools, 2) select an allocation base for each department, 3) compute overhead allocation rates for each department, and 4) use departmental overhead rates to assign overhead costs to products.
Answer the following statement true (T) or false (F)