What is scanner-based research? What two companies currently provide most of the scanner data?
What will be an ideal response?
A scanner-based system gathers its information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and what is subsequently purchased. The variables measured are advertising campaigns, coupons, displays, and product prices. This creates a huge database of marketing efforts and resultant consumer behavior. Scanner data provide an accurate, objective picture of the direct, causal relationship between different kinds of marketing efforts and actual sales.
The two major scanner-based data suppliers are Information Resources, Inc. (IRI) and the A.C. Nielsen Company. IRI offers scanner-based BehaviorScan, which is based on data from panel members who shop with an ID card. InfoScan is a scanner-based record of sales for consumer packaged goods.
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Heather applied for a promotion, but her manager promoted a co-worker because the manager knew Heather was seven months pregnant. The manager did not want to promote someone who would probably be taking time off of work for childbirth and child care. The manager has acted legally and reasonably to protect her company's interests
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Why are analytical decision making skills now viewed as more important than interpersonal skills for an organization's managers?
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(n) ________ allows an investor to invest in real estate without owning individual property
Fill in the blank(s) with the appropriate word(s).