According to the text, the strategic planning process provides a formal structure in which managers will
A. formulate best- and worst-case scenarios.
B. manage relationships with government and society.
C. evaluate the strategic plan that is prepared by staff at company headquarters.
D. implement strategies.
E. set corporate objectives.
Answer: E
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Buzz, or word-of-mouth, marketing can be generated in the following ways, except:
A) consumers who truly like a brand and tell others B) consumers who like a brand and are sponsored by a company to tell others C) companies developing user-generated ads or blogs D) company or agency employees posing as customers of the company, telling others about the brand
The use of major credit cards requires sellers to establish the customer's credit
Indicate whether the statement is true or false
A major difference between the memorandum format and the letter format is
a. the memo omits the salutation and complimentary close. b. the memo double spaces paragraphs. c. the memo omits reference initials. d. the memo must be printed on a memo form.
In the Voices of OB example in the textbook, Stuart Mease, director of Undergraduate Career Services at Virginia Tech, discussed the dilemma of
a. Finding diverse students b. Finding funding for his Virginia Tech diversity program c. Accepting a daily per diem even though he did not have business expenses d. Standing up and admitting to making bad decisions