Which of the following is NOT true of emotional appeals?
A) Emotional appeals may be used to divert attention from the lack of real evidence.
B) You cannot tell with certainty what the speaker is really feeling.
C) Emotional appeals do not constitute proof.
D) A speaker using emotional appeals always has lofty motives.
D
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Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:
a. Their potential blind spots b. Areas of market over-saturation c. The scope of the marketplace d. How competitors are reaching diverse consumers
Why did the industry begin offering legal Internet downloads on the same day as DVD releases?
a. Because a federal judge forced the industry to offer downloads. b. To satisfy the demands of BitTorrent users. c. Because Blu-Ray DVDs require additional bandwidth. d. To prevent piracy of first-run films.
Conformity orientation reflects the degree to which
a. A family follows strict religious rules b. A family ignores societal values c. A family communicates shared beliefs/values d. A family believes that every family should be like theirs e. A family uses corporal punishment
An extemporaneous speech is fully written out and rehearsed
Indicate whether the statement is true or false.