For a syllogism to be effective, all the premises must be acceptable
A. True
B. False
A
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What is used in advertising and publicity to illustrate the penetration of a particular message?
a. Media impressions b. Systematic tracking c. Value equivalency d. Audience exposure
Why is it a problem that people aren't willing to pay for news on the web?
a. Because news organizations are greedy b. Because it costs money to produce news, to have web sites and to pay people to post stories onthe web c. Because people should be more giving with their money d. Because someday they'll expect free newspapers and free magazines as well
All cultures use very similar methods of managing interpersonal conflict
Indicate whether the statement is true or false.
When low-context communicators interact with high-context communicators, _____.
a. verbal messages should be taken at face value b. nonverbal messages should be ignored c. gestures should be given more importance than verbal messages d. assertive and direct communication is to be expected rather than indirect communication