Characterize a marketing plan
What will be an ideal response?
A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocations over the planning period.
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Pascal is a buyer for Kelly Benjamin department store in Kentucky. While Pascal was buying visiting California, he found a solar car on sale for $3,000. Pascal contracts to buy the car for Kelly Benjamin, who wants to buy a solar car. Kelly instructs the seller to ship the car. Under these circumstances:
A. Kelly is not liable since Pascal made the purchase. B. Pascal is considered to have ratified the contract. C. Pascal and Kelly are both liable on the contract. D. Kelly is considered to have ratified the contract.
The last step in the operating cycle is the
A) sale of merchandise inventory for cash or on credit. B) payment for purchases made on credit. C) collection of cash from credit sales. D) purchase of merchandise inventory for cash or on credit.
Contract prohibitions against assignments are invalid as a matter of public policy
a. True b. False Indicate whether the statement is true or false
The Fifth Amendment would protect a defendant from having to have his photograph taken, since this would be a type of communication
Indicate whether the statement is true or false