Which of the following is a source of primary data?
a. surveys
b. cash register receipts
c. census data
d. computer databases
e. Moody’s manuals
a. surveys
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The corridor is defined as
A) 1% of the greater of the actual projected benefit obligation or the fair value of the plan assets. B) 5% of the greater of the actual projected benefit obligation or the fair value of the plan assets. C) 10% of the greater of the actual projected benefit obligation or the fair value of the plan assets. D) 15% of the greater of the actual projected benefit obligation or the fair value of the plan assets.
Treating each customer separately and giving the perception that he or she is being treated as a unique segment by sending individualized communications is known as:
A) positioning. B) mass marketing. C) one-on-one marketing. D) selective marketing.
Retailers are the ________ stage in the distribution channel.
Fill in the blank(s) with the appropriate word(s).
What are some of the problems with using secondary data?
What will be an ideal response?