Describe two common business letter formats; include an advantage of each
In the block letter format, all lines begin at the left margin. This format is efficient because the format is easy to remember, and paragraphs and other letter parts are not indented, which saves keying time.
The modified block style is useful for making a formal, traditional impression. The dateline, complimentary close, and signature block begin at the horizontal center. Paragraphs may or may not be indented.
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Which step in the buying process most likely adds customer value after the sale?
A) need awareness B) evaluation of solutions C) resolution of problems D) purchase evaluation E) implementation
Describe the key drivers of how consumers choose between personal, impersonal, and self-service channels
What will be an ideal response?
The basic marketing principle is that
A. marketers' first duty is to the firm. B. sales create revenue streams. C. marketers focus on the needs of buyers. D. word of mouth is foundational.
. What is the best description of divergent thinking?
a. You think differently than the normal way of thinking. b. You follow tangents of thought that lead you away from the starting thought. c. You expand your perspective to generate as many ideas as possible. d. You follow traditional problem-solving methods.