The research exploring the relative importance of service dimensions on overall service quality or customer satisfaction has confirmed ________ as the most critical dimension.
A. Reliability
B. Assurance
C. Tangibles
D. Empathy
E. Responsiveness
Answer: A
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Refer to Figure 2.1. If the relative cost of steel were to rise, then the production possibilities frontier would
a. become steeper. b. become flatter. c. shift inward in a parallel manner. d. shift outward in a parallel manner.
Which of the following statements is true regarding the mature stage of high-tech products?
A) customer knowledge is low B) perceived brand differences are small C) marketing tactics are promotion oriented D) marketing tactics are not given priority
On June 30, 2018, Staton Island Company discarded equipment costing $40,000. Accumulated Depreciation as of December 31, 2017, was $25,000. Assume annual depreciation on the equipment is $2,500. Prepare the journal entries for the 2018 depreciation expense and for the disposal of the equipment. Omit explanation.
What will be an ideal response?
The group of American consumers born after 1994 is often called ________
A) Millennials B) Generation Y C) Generation X D) baby busters E) Generation Z