After consideration of a customer's request for a partial product refund due to repeated repairs, you have determined that you should comply. Which of the following is NOT part of your effective adjustment message?
a. A fair response to a legitimate request
b. A statement that "the claim is being granted"
c. Resale or sales promotional material
d. An attempt to regain possible lost goodwill
B
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A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest is said to be practicing consumer-oriented marketing
Indicate whether the statement is true or false
Unlike advertising, public relations
A. is considered a human resource function. B. supports promotional efforts by generating free media attention and goodwill. C. accounts for a greater increase in marketing spending. D. converts mass media advertising into direct marketing. E. should not be considered part of the marketing area.
State courts cannot have exclusive jurisdiction
a. True b. False Indicate whether the statement is true or false
A(n)_________is the party to a contract who makes a promise to do something
Fill in the blank(s) with correct word